Culture

The hipster effect: Why anti-conformists always end up looking the same

You’ve probably seen this effect—perhaps you are a victim of it. You feel alienated from mainstream culture and want to make a statement that you are not part of it. You think about wearing different clothes, experimenting with a new hairstyle, or even trying unconventional makeup and grooming products.


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And yet when you finally reveal your new look to the world, it turns out you are not alone—millions of others have made exactly the same choices. Indeed, you all look more or less identical, the exact opposite of the countercultural statement you wanted to achieve.

This is the hipster effect—the counterintuitive phenomenon in which people who oppose mainstream culture all end up looking the same. Similar effects occur among investors and in other areas of the social sciences.

How does this kind of synchronization occur? Is it inevitable in modern society, and are there ways for people to be genuinely different from the masses?

Today we get some answers thanks to the work of Jonathan Touboul at Brandeis University in Massachusetts. Touboul is a mathematician who studies the way the transmission of information through society influences the behavior of people within it. He focuses in particular on a society composed of conformists who copy the majority and anticonformists, or hipsters, who do the opposite... [ read more ]

The end of capitalism has begun

The red flags and marching songs of Syriza during the Greek crisis, plus the expectation that the banks would be nationalised, revived briefly a 20th-century dream: the forced destruction of the market from above. For much of the 20th century this was how the left conceived the first stage of an economy beyond capitalism. The force would be applied by the working class, either at the ballot box or on the barricades. The lever would be the state. The opportunity would come through frequent episodes of economic collapse.

Instead over the past 25 years it has been the left’s project that has collapsed. The market destroyed the plan; individualism replaced collectivism and solidarity; the hugely expanded workforce of the world looks like a “proletariat”, but no longer thinks or behaves as it once did.

If you lived through all this, and disliked capitalism, it was traumatic. But in the process technology has created a new route out, which the remnants of the old left – and all other forces influenced by it – have either to embrace or die. Capitalism, it turns out, will not be abolished by forced-march techniques. It will be abolished by creating something more dynamic that exists, at first, almost unseen within the old system, but which will break through, reshaping the economy around new values and behaviours. I call this postcapitalism.

As with the end of feudalism 500 years ago, capitalism’s replacement by postcapitalism will be accelerated by external shocks and shaped by the emergence of a new kind of human being. And it has started.

Postcapitalism is possible because of three major changes information technology has brought about in the past 25 years. First, it has reduced the need for work, blurred the edges between work and free time and loosened the relationship between work and wages. The coming wave of automation, currently stalled because our social infrastructure cannot bear the consequences, will hugely diminish the amount of work needed – not just to subsist but to provide a decent life for all... [ read more ]

How Midcentury Modern Became The Pumpkin Spice Latte Of Interior Design

“It’s like camouflage.” That’s how one design gallerist, Patrick Parrish, explained the enduring popularity of midcentury modern design to the New York Times this week, in a piece entitled “Why Won’t Midcentury Design Die?”

It’s a question critics have been asking, in various ways, for decades. It helps that midcentury design encompasses a remarkably wide and ill-defined period, encompassing many decades and many distinct schools and movements. Meanwhile, midcentury design also plays into our collective fixation on tidy, clean spaces. A lot of it was designed to be mass-produced–and indeed, plenty of knock-offs have sprung up online. It is humane and inclusive, an inoffensive design camouflage that can easily be picked up online or in countless chain stores around the country. It’s reigned in pop culture, from Mad Men to Keeping Up with the Kardashians. “I’m reading a book about Le Courvoisier, which is an architect,” Kris Jenner recently said in one clip. “It’s so weird and boring, but I’m obsessed.” [ read more ]

The secret history of midcentury modern design–as Cold War propaganda

Starting in the 1930s and lasting through the 1950s, the Museum of Modern Art embarked on a series of influential exhibitions that would create an entirely new way of thinking about design. By elevating everyday, inexpensive objects that fit the museum’s criteria of “good design,” MoMA paved the way for modernism to hit the mainstream, launching the careers of seminal designers like Eero Saarinen and Charles Eames and displaying designs that visitors could actually buy.

But there was a hidden agenda–one explored in the museum’s latest exhibition, The Value of Good Design, which opened over the weekend: to extol the virtues of American consumerist capitalism in comparison to Soviet communism, and to boost the American economy in the post-World War II era.

Peter Schlumbohm (American, born Germany. 1896–1962). Chemex Coffee Maker. 1941. [Photo: courtesy MoMA]


If the Soviet design of the time was nationalistic and austere, American industrial design was focused on the intersection of functionality, beauty, and sheer creativity–which in some ways symbolized the American ideal. “Governments on both sides of the Cold War divide… woke up to the seductive power of contemporary design as a political tool,” reads one of The Value of Good Design‘s wall texts... [ read more ]

Italy's Practically Perfect Food

It’s like a culinary riddle: what is a food made of only three ingredients where the main processing is done by invisible workers; which can be eaten as an appetizer, condiment or dessert; and which is prescribed by doctors to cure ailments?

Need a hint? It’s also a dairy product… that can be eaten by the lactose-intolerant.

 

Much more than a fancy way to say “parmesan”, Parmigiano-Reggiano is a cheese that can only be made with extremely precise ingredients, in an extraordinarily particular process, in a 10,000-sq-km geographical area of Italy so carefully defined that you can make Parmigiano on one side of the small city of Bologna but not the other.

The result of all that labour and legality is – as many cooks, nutritionists and Italians alike will tell you – a practically perfect food.

It is a panacea – something that gives health to everything it touches

There is Parmigiano’s taste: salty but sweet, grassy but nutty, sharp but rich. There’s its texture: hard but grainy, popping with white crystals. There’s its evolution as it ages: a two-year-old cheese smells like fresh fruit and tastes sharply sweet; a three-year-old wheel reminds you of dried grapes and nutmeg, tastes more savoury and complex, and crumbles more easily in the palm... [ read more ]

Web Design 3.0: When Your Web Design Really Matters

We love Web Design, and it is our passion. Web Design is a part of our life. Since 2000, we watch what is happening in the Web Design World every day. We are involved in the Web Design process, and there were millions of web pages designed with our active participation. And, we would like to share some of our exciting ideas with you.

For the first time, this article shares the secret about what makes the most trendy web designs in the World. You will learn the basic rules of the modern Web Design to create world-class websites, blogs, and themes. You will find out how to become unique, how to stand out from the competition, and how to attract the attention of your customers... [ read more ]

On the Phenomenon of Bullshit Jobs: A Work Rant

In the year 1930, John Maynard Keynes predicted that, by century's end, technology would have advanced sufficiently that countries like Great Britain or the United States would have achieved a 15-hour work week. There's every reason to believe he was right. In technological terms, we are quite capable of this. And yet it didn't happen. Instead, technology has been marshaled, if anything, to figure out ways to make us all work more. In order to achieve this, jobs have had to be created that are, effectively, pointless. Huge swathes of people, in Europe and North America in particular, spend their entire working lives performing tasks they secretly believe do not really need to be performed. The moral and spiritual damage that comes from this situation is profound. It is a scar across our collective soul. Yet virtually no one talks about it.

Why did Keynes' promised utopia—still being eagerly awaited in the '60s—never materialise? The standard line today is that he didn't figure in the massive increase in consumerism. Given the choice between less hours and more toys and pleasures, we've collectively chosen the latter. This presents a nice morality tale, but even a moment's reflection shows it can't really be true. Yes, we have witnessed the creation of an endless variety of new jobs and industries since the '20s, but very few have anything to do with the production and distribution of sushi, iPhones, or fancy sneakers.

So what are these new jobs, precisely? A recent report comparing employment in the US between 1910 and 2000 gives us a clear picture (and I note, one pretty much exactly echoed in the UK). Over the course of the last century, the number of workers employed as domestic servants, in industry, and in the farm sector has collapsed dramatically. At the same time, ‘professional, managerial, clerical, sales, and service workers’ tripled, growing ‘from one-quarter to three-quarters of total employment.’ In other words, productive jobs have, just as predicted, been largely automated away (even if you count industrial workers globally, including the toiling masses in India and China, such workers are still not nearly so large a percentage of the world population as they used to be.)

But rather than allowing a massive reduction of working hours to free the world's population to pursue their own projects, pleasures, visions, and ideas, we have seen the ballooning of not even so much of the ‘service’ sector as of the administrative sector, up to and including the creation of whole new industries like financial services or telemarketing, or the unprecedented expansion of sectors like corporate law, academic and health administration, human resources, and public relations. And these numbers do not even reflect on all those people whose job is to provide administrative, technical, or security support for these industries, or for that matter the whole host of ancillary industries (dog-washers, all-night pizza delivery) that only exist because everyone else is spending so much of their time working in all the other ones... [ read more ]

Post-Work: The Radical Idea of a World Without Jobs

Work is the master of the modern world. For most people, it is impossible to imagine society without it. It dominates and pervades everyday life – especially in Britain and the US – more completely than at any time in recent history. An obsession with employability runs through education. Even severely disabled welfare claimants are required to be work-seekers. Corporate superstars show off their epic work schedules. “Hard-working families” are idealised by politicians. Friends pitch each other business ideas. Tech companies persuade their employees that round-the-clock work is play. Gig economy companies claim that round-the-clock work is freedom. Workers commute further, strike less, retire later. Digital technology lets work invade leisure.

In all these mutually reinforcing ways, work increasingly forms our routines and psyches, and squeezes out other influences. As Joanna Biggs put it in her quietly disturbing 2015 book All Day Long: A Portrait of Britain at Work, “Work is … how we give our lives meaning when religion, party politics and community fall away.”

And yet work is not working, for ever more people, in ever more ways. We resist acknowledging these as more than isolated problems – such is work’s centrality to our belief systems – but the evidence of its failures is all around us.

As a source of subsistence, let alone prosperity, work is now insufficient for whole social classes. In the UK, almost two-thirds of those in poverty – around 8 million people – are in working households. In the US, the average wage has stagnated for half a century... [ read more ]

How Technology is Hijacking Your Mind — from a Magician and Google Design Ethicist

I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as a Design Ethicist at Google caring about how to design things in a way that defends a billion people’s minds from getting hijacked.

When using technology, we often focus optimistically on all the things it does for us. But I want to show you where it might do the opposite.

Where does technology exploit our minds’ weaknesses?

I learned to think this way when I was a magician. Magicians start by looking for blind spots, edges, vulnerabilities and limits of people’s perception, so they can influence what people do without them even realizing it. Once you know how to push people’s buttons, you can play them like a piano... [ read more ]

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